by Louise Bennett
Take a deep breath: SEO writing is not as hard as it sounds. It belongs to the field of copywriting, and is an excellent way for freelancers to earn some extra dollars.
Website owners need SEO copywriters (they just don’t know it yet)
Take a look at some of the articles out there in cyberspace, and they’ll make your hair stand on end. Business owners often write their own material, and even if the content is good, 90% of the time they have no idea how to write for the web or search engines.
People untrained in SEO writing will often either stuff their content with keywords, or not know how to use keywords at all. They end up with text that no one can find, and may even penalise their sites with Google through over-usage of keywords.
If you have good writing skills (which can by learned by the way), then all you need to do is angle your articles or blogs so that they comply with SEO rules. Simple as that.
What are keywords?
When you are searching for something on the internet, the words or phrase fragments that you type into the search box are keywords. You’ll also notice that Google will usually offer suggestions as you type. These are all commonly used keywords.
How to write for SEO
Bingo – you’re done!
Proofread your SEO content
I know this sounds stupidly obvious, but you’d be surprised how many typos and punctuation errors I see on articles EVERY DAY. It’s scary and it will lose you clients fast. If you have software like Grammarly installed, then it will definitely help. (Being a cheapskate, I use the free version of Grammarly.)
Avoid plagiarism through a checker (there are many programs available online).
Advanced SEO writing (read this if you want to take a step further)
“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.” – Neil Patel
Basically, you need to write for human beings before you write for search engines. This might again sound embarrassingly obvious, but is too often overlooked.
How to write SEO for human beings
And never stop learning. Read high quality blogs on this subject to keep up-to-date with the latest SEO copywriting news.
Do you need a set of fresh eyes on your SEO article (for free)?
I remember the first SEO writing assignment (as part of my Copywriting Diploma). To be honest I found it quite challenging. Like anything, it just takes a bit of practice and helpful feedback.
If you want to email me your first SEO copywriting article, please feel free to. No charge. No strings attached. I’ll give it a thorough once-over and send back with comments. Just remember to include your keywords and phrases at the top of the page, so that I can check them.
EMAIL ME HERE: bennettcopywriter @ gmail.com
Disclaimer: I do not endorse any of the affiliated links in the above article - they are merely suggestions from my own experience.