I currently run copywriting workshops in the Western Sydney and Blue Mountains region. My mission with these workshops is to teach business owners how to write for their website (as well as promotional material where required).
Addressing the writing challenges of small business owners
One of the biggest challenges you will face as a business owner is writing effective text for your website. And for start-ups it can be expensive (and often confusing) to hire a professional copywriter.
Whether you like writing or not, you can easily learn the skill of copywriting (which is conversational rather than formal) following a simple ‘tried and true’ structure.
Even if you don’t want to write for your business, you can attend a workshop to learn more about what copywriting actually is. You’ll then be better informed to hire the right copywriter for your business.
Benefits of copywriting for your own business
The process of copywriting will force you to ask questions about the direction and services of your business. As a result, you will be able to define your direction and services much more clearly to both yourself and your customers.
Who are these workshops for?
Individuals who wish to learn more about writing for commercial purposes
Workshop topics include:
How to write for your website
How to write blogs and articles
How to write promotional and advertising material
Practical exercises (with feedback)
Workshop giveaways Template giveaways (and how to use them) are included for all topics. Copywriting tips and useful links are also offered.
More information Tailoring: Workshop topics may be tailored for your group’s specific needs as required. Workshop details: